RARE 2018 FERNET - BRANCA CHALLENGE COIN MILANO
Item History & Price
Reference Number: Avaluer:1410387 |
History What is a Challenge Coin?
The Challenge Coin is a coveted treasure, meant to be carried at all times. Modeled after U.S. military challenge coins, the Challenge Coin is the equivalent of gold stars for top bartenders and connoisseurs in the know. Like military coins, they are given to those with exceptional talent and knowledge.They were invented... by a Las Vegas brand manager super star, he first produced them for Fernet Branca. As the story goes he was inspired by military tradition where you get a coin for different missions. If you go to an officer's club or people are out in uniform, you pull out your challenge coin. Anyone in the group missing theirs would have to buy a round. If everyone has one, the person who issued the challenge would have to pay. There are some rules. You have to have it on you at all times. You must be able to produce it in less than 4 steps.
IF YOU ARE A GREAT BARTENDER YOU SHOULD HAVE ONE!