Vintage Hershey ' S Chocolate Candy Bar Wrapper More Sustaining Than Meat 1910s
Item History & Price
Estate sale find, original early 5 cent Hershey Chocolate candy bar wrapper with cocoa tin advertisement on the back along with "More Sustaining Than Meat" slogan.
Hershey’s packaging had remained remarkably the same throughout its history due to their corporate image and the necessity of keeping a reminder of their all-American roots, keeping the compa...ny’s age constant.
In 1903, adding a little more to a very simple rich brown paper packaging, in gold coloring, changed to silver in 1912 along with the traditional block lettering, it read, along with the usual packaging, “The Genuine Bears This Signature”, including Milton Hershey’s signature on a golden line.
A tin foil inner wrapper was devised to hold the chocolate itself. At this time the bars also included healthy marketing such as “More Sustaining Than Meat” trying to incorporate a care for the health of the average American, tying into their “honest ideals”.
Product Dimensions: approximately 2.25" X 4.25", shipping weight: 3 ounces.
PLEASE SEE DESCRIPTION AND PHOTOS FOR ADDITIONAL DETAILS - The wrapper is in overall Good used condition, signs of wear, age toning, some soiling, tears, creases, no writing, no odors, please see images.
(D1-907)