Antique Singer Sewing Machine Trade Cards (31) – National Dress Costumes 1892
Item History & Price
| Reference Number: Avaluer:19636302 | Type of Advertising: postcard |
| Brand: Singer | Color: Multi-color |
| Date of Creation: 1892 | Country/Region of Manufacture: United States |
Singer, known as the world’s first international conglomerate, was proud of its
export record in selling machines to virtually every country in the world.
To mark this, in around 1890, the Company issued a series of trade cards
showing its machines with customers in native dress. Each card features people from a different country dressed in traditional clothing and posing with Singer sewing machines. The rich color and high level of detail in the chromolithographs... make these images endearingly engaging while the accompanying text provides insight into contemporary discourse on race, ethnicity, consumerism and industrialization. Some countries have a card for the male costume and one for the female costume.
The rear of the card extols Singer’s export record and gives some detail of the
country being supplied.
Countries include:Algeria (m)Bosnia (m & f)Burmah (f)Ceylon (mixed)China (f)Florentine Italy (f)Hungry (f)India (mixed)Italy (f)Ancona Italy (f)Japan (f)Manilla (mixed)Netherlands (mixed)Norway (f&m)Portugal (mixed)Roumania (m & f)Servia (m & f)Barcelona Spain (mixed)Sevilla Spain (mixed)Sevilla Spain (mixed) - different pictureSalamanca Spain (mixed)valencia Spain (Mixed)Corunna Spain (mixed)sweden (f)Tunis (f & m)Zululand (mixed)
The cards measure 3 inches/75mm x 5 inches/125mm.
export record in selling machines to virtually every country in the world.
To mark this, in around 1890, the Company issued a series of trade cards
showing its machines with customers in native dress. Each card features people from a different country dressed in traditional clothing and posing with Singer sewing machines. The rich color and high level of detail in the chromolithographs... make these images endearingly engaging while the accompanying text provides insight into contemporary discourse on race, ethnicity, consumerism and industrialization. Some countries have a card for the male costume and one for the female costume.
The rear of the card extols Singer’s export record and gives some detail of the
country being supplied.
Countries include:Algeria (m)Bosnia (m & f)Burmah (f)Ceylon (mixed)China (f)Florentine Italy (f)Hungry (f)India (mixed)Italy (f)Ancona Italy (f)Japan (f)Manilla (mixed)Netherlands (mixed)Norway (f&m)Portugal (mixed)Roumania (m & f)Servia (m & f)Barcelona Spain (mixed)Sevilla Spain (mixed)Sevilla Spain (mixed) - different pictureSalamanca Spain (mixed)valencia Spain (Mixed)Corunna Spain (mixed)sweden (f)Tunis (f & m)Zululand (mixed)
The cards measure 3 inches/75mm x 5 inches/125mm.
