1921 Rare Fine Art Deco Pochoir Flapper Bride Eduardo Benito Gazette Du Bon Ton
Item History & Price
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ITEM:This is a fine art pochoir, dating to 1921, titled "C'est L'Aurore D'Un Beau Jour" by Eduardo Benito, an influential fashion illustrator who brought Parisian panache to Vogue magazine in the 1920s. This comes from the Gazette du Bon Ton (in the US titled Gazette du Bon Genre) a hugely influential fashion magazine published between November 1912 and December 1925 (with a break during World War I) by Lucien Vogel. This magazine published the latest fashion styles aiming at an exclusively elite market available only to subscribers. Vogel established contracts to represent the fashions of a number of well-known fashion houses including that of Paul Poiret, Jacques Doucet, Worth, Paquin Beers, and Lanvin. Alongside this the magazine included theatre reviews and essays. In the first edition Vogel said ‘The clothing of women is a pleasure for the eye that cannot be judged inferior to the other arts’. To illustrate the designs of the fashion houses he employed the most prominent avant-garde artists and the plates produced in richly hand-coloured stencil technique of Pochoir that defined the Art Deco illustration style. The illustrations did not just represent the fashion designs but placed them in settings reflecting modern lifestyles and interiors. Many of the artists later went on to work for important American magazines such as Vogue and Harper’s Bazaar.
Measures 7.5" x 9.75"
CONDITION: Very good with some handling wear, soiling and chipping on the margins. None of this impacts the image area. Will frame beautifully.
