Rare 1920 Vtg CERVA Soft Drink SODA TIN Metal SIGN Lemp Manufacturers St. Louis
Item History & Price
Reference Number: Avaluer:2028182 | Type of Advertising: Sign |
This is an authentic RARE colorful Cerva Soft Drink heavy tin metal sign from the Lemp Brewery in St. Louis, MO. It depicts a Cerva bottle which is actually from prohibition era 1919-1922. Reads "Cerva a soft drink Non intoxicating beverage Lemp St Louis Manufacturers". Has a black bear at each end of the logo. Does have bends, dents, pain loss etc. ...but is still great looking. Would make a great go with or great for a soda pop or beer brewery collector.
Cerva was produced during prohibition to help keep the brewery afloat since they were legally banned from brewing beer starting in 1920. The Cerva brand always featured two bears in their advertising and the bright yellow and red colors were the brands trademark look. Unfortunately, the Cerva soft drink formulation did not survive for more than a few years since the sales declined. The brewery property remained idle for a few years just before prohibition was repealed. Upon repeal, the brewery was never able to regain a foothold to start back up. Therefore, the property was sold in the 1930’s to the International Shoe Company. Both the Cerva and the Lemp beer brands became a part of the companies long forgotten history.
Please see condition as shown in photos.
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