Gazette Du Bon Ton Art Deco Pochoir 1914 Bernard Boutet De Monvel Fashion Show
Item History & Price
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ITEM:You are bidding on "Le Choix Difficile - Manteau du soir de Worth, " plate 40 from Gazette du Bon Ton, Volume 1, No. 4. French April 1914 by Bernard Boutet de Monvel. From the Gazette Du Bon Ton, the groundbreaking publication edited by Lucien Vogel. This magazine published the latest fashion styles aiming at an exclusively elite market available only to subscribers. Vogel established contracts to represent the fashions of a number of well-known fashion houses including that of Paul Poiret, Jacques Doucet, Worth, Paquin Beers, and Lanvin. Alongside this the magazine included theatre reviews and essays. In the first edition Vogel said ‘The clothing of women is a pleasure for the eye that cannot be judged inferior to the other arts’. To illustrate the designs of the fashion houses he employed the most prominent avant-garde artists and the plates produced in richly hand-coloured stencil technique of Pochoir that defined the Art Deco illustration style. The illustrations did not just represent the fashion designs but placed them in settings reflecting modern lifestyles and interiors. Many of the artists later went on to work for important American magazines such as Vogue and Harper’s Bazaar.
Measures 7.5" x 9.75
CONDITION: Very good condition with a corner chip, one repaired tear, scattered soiling and the year written in pencil in the upper right margin. Will frame beautifully.
