Vintage 1970s G. Heileman Brewing EdelweIss Beer Tin Promotional Sign RARE
Item History & Price
| Reference Number: Avaluer:24297060 | Brand: Edelweiss |
| Modified Item: No | Theme: Breweriana, Beer |
| Country/Region of Manufacture: United States |
Vintage 1970s G. Heileman Brewing EdelweIss Beer Tin Promotional Sign RARE. Condition is Used. Shipped with USPS Priority Mail.Item is in worn condition. Navy blue borders, time weathered patina and a vintage yellow cast to the sign that only years of natural age can create. Has some scratching on front and back and the bottom right corner is a bit crinkled from an old bend. Has several nail holes from being hung up for display at some point. Breweriana or Old Brewery items.Written on ...the tin sign: Enjoy Edelweiss Light Beer. A fine beer for over 100 years. A case of good judgement.G Heileman BRG. CO., La Crosse, Sheboygan, WI; Newport, KY; St. Paul, MN; Evansville, IN.
Brief History:Edelweiss beer, a brand of lager beer brewed by Schoenhofen (Peter) Brewing Co. in Chicago.Peter Schoenhofen, a Prussian immigrant, was in Chicago working in the brewing trade by the 1850s.By 1910, the company was also known as the National Brewing Co. The company's "Edelweiss" brand of beer was a big seller. After being purchased by the Atlas Brewing Co. in the late 1940s, Schoenhofen became part of Drewry's Ltd. of South Bend, Indiana, in 1951, and thereafter assumed the Drewry's name, although the Edelweiss name was still marketed into the 1960s. The slogan "EDELWEISS Beer, Always a Case of Good Judgement!" is fondly remembered from the radio, T.V. and print advertising of the era. Drewry's reintroduced the famous Edelweiss brand in 1972 after nearly a decade-long hiatus.Drewry’s was subsequently purchased by G. Heileman BRG. Co around August of 1972 but didn’t operate the plant long, closing it in November of 1972 and moved production back to Evansville, IN.
Brief History:Edelweiss beer, a brand of lager beer brewed by Schoenhofen (Peter) Brewing Co. in Chicago.Peter Schoenhofen, a Prussian immigrant, was in Chicago working in the brewing trade by the 1850s.By 1910, the company was also known as the National Brewing Co. The company's "Edelweiss" brand of beer was a big seller. After being purchased by the Atlas Brewing Co. in the late 1940s, Schoenhofen became part of Drewry's Ltd. of South Bend, Indiana, in 1951, and thereafter assumed the Drewry's name, although the Edelweiss name was still marketed into the 1960s. The slogan "EDELWEISS Beer, Always a Case of Good Judgement!" is fondly remembered from the radio, T.V. and print advertising of the era. Drewry's reintroduced the famous Edelweiss brand in 1972 after nearly a decade-long hiatus.Drewry’s was subsequently purchased by G. Heileman BRG. Co around August of 1972 but didn’t operate the plant long, closing it in November of 1972 and moved production back to Evansville, IN.
