1921 French Art Deco Pochoir Gazette Du Bon Ton Cubist Inspired Fashion Country
Item History & Price
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ITEM: This is a fine art pochoir, dating to 1921, by Charles Martin, titled "The Country Girl", pl.51, La Gazette du Bon ton, 1921 n°7. Charles Martin was born in Paris, France in 1884. He attended the Ecole des Beaux Arts in Paris from 1908 to 1910 where his companions included George Barbier and his cousin Pierre Brissaud, as well as Monvel, Besnard, Paul Iribe, and Georges Lepape. Martin established himself as a premier graphic artist, fashion designers, ballet and costume designer and illustrator. He is considered the most cubist of the Art Deco fashion illustrators. Martin illustrated fashion for many magazines, including Le Journal des Dames et des Modes, Modes et Manieres d'Aujourd'hui and the Gazette du Bon Ton. This comes from the pages of the Gazette du Bon Ton, a hugely influential fashion magazine published between November 1912 and December 1925 (with a break during World War I) by Lucien Vogel. This magazine published the latest fashion styles aiming at an exclusively elite market available only to subscribers. Vogel established contracts to represent the fashions of a number of well-known fashion houses including that of Paul Poiret, Jacques Doucet, Worth, Paquin Beers, and Lanvin. Alongside this the magazine included theatre reviews and essays. In the first edition Vogel said ‘The clothing of women is a pleasure for the eye that cannot be judged inferior to the other arts’. To illustrate the designs of the fashion houses he employed the most prominent avant-garde artists and the plates produced in richly hand-coloured stencil technique of Pochoir that defined the Art Deco illustration style. The illustrations did not just represent the fashion designs but placed them in settings reflecting modern lifestyles and interiors. Many of the artists later went on to work for important American magazines such as Vogue and Harper’s Bazaar. This piece is perfect for framing.
Measures 7.75" x 9.75"
CONDITION: Fine condition with general storage/handling wear around the edges and corners. The number 19 is written with blue ink in the upper right corner. Remnants of old adhesive and old paper on verso. This will frame beautifully! Please use the included images as a conditional guide.
