Ford " Going Thing " License Plate 1969 - 70 Mustang 428CJ NOS Sign Display Autolite
Item History & Price
| Reference Number: Avaluer:24837479 | Type of Advertising: Sign |
| Date of Creation: 1969 | Model: Mustang |
| Country/Region of Manufacture: United States | Make: Ford |
| Original/Reproduction: Original | Theme: Automobiles |
Up for auction is a NEW - UNUSED - NOS - UNPUNCHED - 1969 - 1970 Ford "The Going Thing" Dealer Promotional license plate. Condition is New, although there are a couple scuffs and rub marks as shown in the picture. I tried to show all the imperfections in the pictures provided. The plate itself is constructed of a heave cardstock/fiberboard and is 1/8 inch thick. Overall, it's in great condition for being unused and over 50 years old. Shipped thru the United States Postal Service.
"T...he Going Thing" was Ford's catch phrase for their marketing campaign of High Performance 1969-70 Mustang's and Fairlane Sportsroof's. Throughout the decade, Ford offered plenty of national, regional, and local promotions for the Mustang. The 1968 California Special and 1970 Twister Special are perhaps the most familiar, but The Going Thing is a bit more enigmatic. If that name sounds familiar, it's because The Going Thing was Ford's national advertising campaign for the 1969-1970 model year. Ford's advertising agency even commissioned a "Sunshine Pop" group (naturally christened "The Going Thing" and organized by the same team that later handled The Partridge Family) as support for the campaign, which included three LP releases.A batch of The Going Thing Mustang and Fairlane Cobra SportsRoofs(plus a handful of low-performance hardtops) was collectively special-ordered by several Cleveland-area dealers for the Ford Total Performance Show at Thompson Drag Raceway in Chardon, Ohio. The May 3, 1969, event featured Ford Drag Team members Hubert Platt and Randy Payne plus a traveling "supercar clinic" that included competitive drag runs, a specialty car display, and an exhibition of hi-po equipment. The Going Thing Mustangs were available in special-order Petty Blue (remember, the King was with Ford in 1969) or white, all built with both pedestrian and performance Ford engines; they also featured an unusual stripe that resembled the Boss 302's yet included "THE GOING THING" stenciled at the bottom of the stripe, plus a huge Ford decal on the trunk lid. Here is a link to one of the commercials promoting Ford's lineup under the "Going Thing" Campaign: https://www.youtube.com/watch?v=B8rAh72jRDoHere is a link to an article on one of the Original "Going Thing" optioned Mustangs: http://www.mustangandfords.com/featured-vehicles/1503-the-going-thing-special-edition-1969-ford-mustang-sportsroof
"T...he Going Thing" was Ford's catch phrase for their marketing campaign of High Performance 1969-70 Mustang's and Fairlane Sportsroof's. Throughout the decade, Ford offered plenty of national, regional, and local promotions for the Mustang. The 1968 California Special and 1970 Twister Special are perhaps the most familiar, but The Going Thing is a bit more enigmatic. If that name sounds familiar, it's because The Going Thing was Ford's national advertising campaign for the 1969-1970 model year. Ford's advertising agency even commissioned a "Sunshine Pop" group (naturally christened "The Going Thing" and organized by the same team that later handled The Partridge Family) as support for the campaign, which included three LP releases.A batch of The Going Thing Mustang and Fairlane Cobra SportsRoofs(plus a handful of low-performance hardtops) was collectively special-ordered by several Cleveland-area dealers for the Ford Total Performance Show at Thompson Drag Raceway in Chardon, Ohio. The May 3, 1969, event featured Ford Drag Team members Hubert Platt and Randy Payne plus a traveling "supercar clinic" that included competitive drag runs, a specialty car display, and an exhibition of hi-po equipment. The Going Thing Mustangs were available in special-order Petty Blue (remember, the King was with Ford in 1969) or white, all built with both pedestrian and performance Ford engines; they also featured an unusual stripe that resembled the Boss 302's yet included "THE GOING THING" stenciled at the bottom of the stripe, plus a huge Ford decal on the trunk lid. Here is a link to one of the commercials promoting Ford's lineup under the "Going Thing" Campaign: https://www.youtube.com/watch?v=B8rAh72jRDoHere is a link to an article on one of the Original "Going Thing" optioned Mustangs: http://www.mustangandfords.com/featured-vehicles/1503-the-going-thing-special-edition-1969-ford-mustang-sportsroof
