VINTAGE " MORAN OF THE MARINES " Movie Poster - Window Card - 1928 - USMC
Item History & Price
Reference Number: Avaluer:25107466 |
This is an original VINTAGE 1928 window card NOT a modern repro or reprint. In the lower right corner: This poster is leased from Paramount Famous Lasky Corp. # 2802
Jump to search Moran of the MarinesTheatrical release posterDirected byFrank R. StrayerProduced byJesse L. Lasky
Adolph ZukorScreenplay byRay Harris
Agnes Brand Leahy
George Marion Jr.
Sam Mintz
Linton WellsStarringRichard Dix
Ruth Elder
Roscoe Karns
Brooks Benedict
E. H. Calvert
Duke MartinCinematographyEdward CronjagerEdited byOtho LoveringProduction
company Paramount Pictures Distributed byParamount PicturesRelease dateOctober 13, 1928Running time70 minutesCountryUnited StatesLanguageSilent..English intertitlesMoran of the Marines is a lost[1][2] 1928 American comedy silent film directed by Frank R. Strayer and written by Ray Harris, Agnes Brand Leahy, George Marion Jr., Sam Mintz and Linton Wells. The film stars Richard Dix, Ruth Elder, Roscoe Karns, Brooks Benedict, E. H. Calvert and Duke Martin. The film was released on October 13, 1928, by Paramount Pictures.[3][4]
Cast[edit]Richard Dix as Michael MoranRuth Elder as Vivian MarshallRoscoe Karns as SwattyBrooks Benedict as Basil WorthE. H. Calvert as Gen. MarshallDuke Martin as The SergeantTetsu Komai as Sun Yat
Window cards were displayed in locations OUTSIDE of the theatre. They were printed on a heavier, cheaper card stock. They were placed in the windows of stores, barber shops. beauty salons, doctor and dental offices, bakeries, on telephone poles, etc. in and around a community. Since they were distributed in large numbers, theatres would normally purchase them in bulk. Because so many more window cards were needed, they were printed using a cheaper process. Thus, window cards lack the color, detail and splendor of other sizes of movie art. This is particularly true of the window cards produced by the independent printers. There are three basic sizes of window cards: STANDARD 14" x 22" MIDGET 8" x 14" JUMBO 22" x 28" (vertical)
The artwork on the window cards released by movie studios and/or the NSS may or may not be the same as that of the one-sheet. They are normally printed in full color, but lack the detail, color and artwork found on other size posters. The standard window cards have a top blank border of approximately 4" to 6" inches. This border was used by the theatre to write in the dates and show times of the featured film. Sometimes the theatres would staple paper banners with the theatre's name in this blank area. Midget window cards also have a border on the top. Jumbo window cards do not.
Standard sized window cards were first introduced in the 1910's, shortly after the one-sheet and lobby cards. The earliest window cards were produced in both the standard and the jumbo sizes. Midget window cards were not introduced until the 1930’s. Window cards were initially printed by the movie studios and/or the National Screen Service ("NSS") on cheap card stock, which made them more versatile than the paper materials. Window cards were initially printed using a brown-and-white rotogravure process. In the 1920's, studios began producing their card stock materials through a process known as photogelatin/collotype or heliotype. This process initially offered one, than two, than three colors. Window cards were designed as a "mass advertising" tool. However, around 1984, advertising strategies changed and window cards in all three sizes were phased out. Movie studios felt they could better utilize mass advertising dollars in TV, radio and newspaper advertising. In addition, theatres introduced the mini sheet which is produced in larger numbers.