Vintage 1922 French Art Deco Pochoir Gazette Du Bon Ton Flapper Fashion Design
Item History & Price
ITEM:This is a fine art pochoir dating to 1922, showcasing jazz-age fashion design, featuring an illustration titled "Époque" (time) by artist Soeurs David, likely his conception based on couture designs for that year. This comes from the Gazette du Bon Ton, a hugely influential fashion magazine published between November 1912 and December 1925 (with a break during WWI) by Lucien Vogel. This magazine published the latest fashion styles aiming at an exclusively elite m...arket available only to subscribers.
Measures approx. 7 1/2" x 9 3/4"
More about Gazette du Bon Ton:
Lucien Vogel established contracts to represent the fashions of a number of well-known fashion houses including that of Paul Poiret, Jacques Doucet, Worth, Paquin Beers, and Lanvin. Alongside this, the magazine included theatre reviews and essays. In the first edition Vogel said ‘The clothing of women is a pleasure for the eye that cannot be judged inferior to the other arts’.
To illustrate the designs of the fashion houses he employed the most prominent avant-garde artists and the plates produced in richly hand-colored stencil technique of Pochoir that defined the Art Deco illustration style. The illustrations did not just represent the fashion designs but placed them in settings reflecting modern lifestyles and interiors. Many of the artists later went on to work for important American magazines such as Vogue and Harper’s Bazaar.
Measures approx. 7 1/2" x 9 3/4"
More about Gazette du Bon Ton:
Lucien Vogel established contracts to represent the fashions of a number of well-known fashion houses including that of Paul Poiret, Jacques Doucet, Worth, Paquin Beers, and Lanvin. Alongside this, the magazine included theatre reviews and essays. In the first edition Vogel said ‘The clothing of women is a pleasure for the eye that cannot be judged inferior to the other arts’.
To illustrate the designs of the fashion houses he employed the most prominent avant-garde artists and the plates produced in richly hand-colored stencil technique of Pochoir that defined the Art Deco illustration style. The illustrations did not just represent the fashion designs but placed them in settings reflecting modern lifestyles and interiors. Many of the artists later went on to work for important American magazines such as Vogue and Harper’s Bazaar.
