The Rolex SA Company was founded in 1905 by Mr. Hans Wilsdorf and his brother-in-law, Mr. Alfred Davis. Contrary to popular belief, Hans Wilsdorf was neither Swiss, nor a watchmaker. Wilsdorf & Davis was the original name of what later became the Rolex Watch Company. They originally imported Hermann Aegler's Swiss movements to England and placed them in quality cases made by Dennison and others. These early wristwatches were then sold to jewelers, who then put their own names ...on the dial. The earliest watches from the firm of Wilsdorf and Davis are usually marked "W&D" - inside the case back only. Hans Wilsdorf registered the trademark name "Rolex" in La Chaux-de-Fonds, Switzerland during 1908. The word was made up, but its origin is obscure. One story, which was never confirmed by Wilsdorf, is that the word "Rolex" came from the French phrase horlogerie exquise, meaning exquisite watch industry. The Wilsdorf & Davis Company moved out of Great Britain in 1912. Wilsdorf wanted his watches to be affordable, but taxes and export duties on the case metals (silver and gold) were driving costs up. From that time to the present, Rolex has been headquartered in Geneva, Switzerland, though the company owns facilities in other cities (Bienne, etc) and continents (North America, Asia, Australia, etc).The company name Rolex was officially registered on 15 November 1915. It is thought this change was part of a drive to popularize wristwatches, which at the time were still considered a novelty largely for women (pocket watches were more common). Wilsdorf was said to desire his watch brand's name to be easily pronounceable in any language. The company name was officially changed to the Rolex Watch Company during 1919. It was later changed to Montres Rolex, SA and finally Rolex, SA. Rolex SA is a foundation initiated and originally funded by Hans Wilsdorf and the Aegler family. According to foundation documentation, the Rolex SA Company can never be sold, nor traded on any stock market.-----------------------------------------------------------Short description of watch I bring to your attention to this very rare antique Swiss collectable, mechanical Men’s SUPERB wristwatch ROLEX LEVER. This watch from pocket was altered in wrist watch. Many watchmakers tried re-made pocket watches into wristwatches. But you understand; the military operations and Time incidents, couldn't able to protect an old watchcase in good condition. The FANTASTIC Art Deco stainless steel case, NEW custom made, fantastic, builds specially for this beautiful Rolex movement. The watch has original gold plated HIGHER-QUALITY movement which signed: ROLEX LEVER - SWISS MADE - 3 ADJUST. - №12129. This watch has the magic gold-plated movement in an excellent status which was very well saved, considering age of this watch and has been in addition updated and engraved by the craftsman. The re-finished Art Deco Engraved Black & Silver Metal dial - is in excellent condition, professionally restored andbeautifully done. Stone on a watch-face are originalzirconium. On face side and back side, dome glass is crystal. To the watch a watchband is added in a gift. The watch has been restored, checked and calibrated by a master watchmaker and is in good running condition. This unique watch was kept till our time in EXCELLENT condition. Getting such thing you do good capital investment. Every year the price for them will increase only! This watch is a stylish acquisition for collectors, 100% satisfaction, and good present or for everyday use! Technical information: Diameter of the case with crown: 52 mm Diameter of the case: 47.5 mm Diameter of the dial: 43 mm Thickness: 15 mm Band size: 22 mm