Vintage CUDDLY DUDLEY Dog, An 1960s Collectible, Ray Rayner Show Bozo
Item History & Price
Reference Number: Avaluer:413623 | Year: 1960 |
Cuddly Dudley was an idea Jerry Glasspiegel came up within the middle of the night when he was thinking of a good promotion idea for his customer, The Chicago Tribune. Francis A. Schumacher, the then-home circulation supervisor for the Chicago Tri...bune, helped start the Cuddly Dudley promotion program.[3] As part of the program, home subscribers received a stuffed dog for subscribing.[3][4] The idea was very similar to Disney or McDonald's, in that the hope was that the kids would pester the parents for the animal, effectively shilling for the paper. As part of the scheme a 1967 Sunday paper, the newspaper's largest issue of the week, included a cut and fold insert encouraging kids to "save" Dudley from the "runaway Christmas train."
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