FLORIDA Stage License Plate - State Of The Arts - FLA STGE Theater Vanity FL Tag
Item History & Price
| Reference Number: Avaluer:4589926 | Country/Region of Manufacture: United States |
GENUINE Florida license plate in excellent condition. You will receive the exact same plate pictured - expired 08-03.Own a piece of history from the famous Florida Stage Theater.Background:Florida Stage was formed in 1986 as a venue for stage performances of plays and musicals.When Florida Stage announced it was filing for Chapter 7 bankruptcy, the news hit the cultural community like a bomb.After 24 years in business, the well-respected company ended its days $1.5 million in debt... and unable to refund patrons for tickets purchased for the 2011-12 season or its summer musical.
The company’s financial records and other sources indicate managers responded too slowly to the recession and mistakenly banked on the theater’s relocation to the Kravis Center to pull it out of its fiscal hole.
Company managers promised to trim the operating budget, according to the audit. But no significant cuts were made in 2008-09, and revenues continued to sink, causing the theater to end that fiscal year $818, 297 in the red.The company wasn’t alone; 60 percent of the nation’s regional theaters ended 2009 with a deficit, according to a Theater Communications Group study.
The theater’s move in summer 2010 from its longtime home in the Plaza del Mar shopping center in Manalapan to the Kravis Center was supposed to arrest the downward spiral. The company expected to gain new audiences through the Kravis’ central location, visibility and prestige.
Instead of reversing the slide, the move hastened Florida Stage’s decline.
The theater’s core audience, most of whom were elderly and lived from Boynton Beach south to Boca Raton, stayed away in droves. Patrons hated the drive, the inconvenient parking, the distance from restaurants and the perceived coldness of the Rinker Playhouse, board members and staff said. The hoped-for replacement audience from among Kravis patrons and younger residents in central and northern Palm Beach County didn’t fill in fast enough.“They attempted to put into one year what took them 20 years to build in Manalapan, ” said Andrew Kato, the Maltz Jupiter Theater artistic director.Expecting Kravis customers to gravitate to Florida Stage wasn’t realistic, because the center’s patrons are used to seeing Broadway shows, not the unknown plays Florida Stage produced, Kato said.In addition, the company was in such bad shape financially that it didn’t have the money to market to new audiences, observers said.
Revenues were supposed to increase when the theater gained more time in the Rinker Playhouse in the 2011-12 season. But the plunge continued when the theater sold just 2, 000 subscriptions for 2011-12, and the box office dried up, forcing of the theater in 2011.
The company’s financial records and other sources indicate managers responded too slowly to the recession and mistakenly banked on the theater’s relocation to the Kravis Center to pull it out of its fiscal hole.
Company managers promised to trim the operating budget, according to the audit. But no significant cuts were made in 2008-09, and revenues continued to sink, causing the theater to end that fiscal year $818, 297 in the red.The company wasn’t alone; 60 percent of the nation’s regional theaters ended 2009 with a deficit, according to a Theater Communications Group study.
The theater’s move in summer 2010 from its longtime home in the Plaza del Mar shopping center in Manalapan to the Kravis Center was supposed to arrest the downward spiral. The company expected to gain new audiences through the Kravis’ central location, visibility and prestige.
Instead of reversing the slide, the move hastened Florida Stage’s decline.
The theater’s core audience, most of whom were elderly and lived from Boynton Beach south to Boca Raton, stayed away in droves. Patrons hated the drive, the inconvenient parking, the distance from restaurants and the perceived coldness of the Rinker Playhouse, board members and staff said. The hoped-for replacement audience from among Kravis patrons and younger residents in central and northern Palm Beach County didn’t fill in fast enough.“They attempted to put into one year what took them 20 years to build in Manalapan, ” said Andrew Kato, the Maltz Jupiter Theater artistic director.Expecting Kravis customers to gravitate to Florida Stage wasn’t realistic, because the center’s patrons are used to seeing Broadway shows, not the unknown plays Florida Stage produced, Kato said.In addition, the company was in such bad shape financially that it didn’t have the money to market to new audiences, observers said.
Revenues were supposed to increase when the theater gained more time in the Rinker Playhouse in the 2011-12 season. But the plunge continued when the theater sold just 2, 000 subscriptions for 2011-12, and the box office dried up, forcing of the theater in 2011.
