Vintage 14K Gold Plated Florentine Advertising Lighter Balboa Bay Club
Item History & Price
| Reference Number: Avaluer:4953630 | Featured Refinements: Torch Lighter |
Vintage 14K Gold Plated Florentine Advertising Lighter Harolds Club Reno, NVCondition is Old but not used. Shipped with USPS First Class Package.
Opened 1935, closed 1995, demolished 1999
History:Harold's Club casino was established in 1935 by Harold S. Smith Sr. (1910-1985) and his brother, Raymond A. Smith. Soon afterwards, their father, Raymond I. ("Pappy") Smith (1887-1967), was appointed general manager and became the public face of the casino.[1] The casino expanded b...y buying adjacent Virginia Street properties. Harold's Club constructed a seven-story building as part of the casino, but never had a hotel on the property. Pappy Smith developed a marketing campaign that made the casino famous, using more than two thousand billboards across the United States advertising "Harold's Club or Bust", often written on a Conestoga wagon.[2][3](By the 1970s, most of the billboards had been taken down because of the Highway Beautification Act.[4])Harold's Club was sold to Howard Hughes' Summa Corporation in 1970 for $11.5 million. In December 1994, the casino was sold to Gamma International Ltd. and closed three months later. The casino was then sold to Harrah's Reno in 1999 and demolished. The property is now an outdoor plaza for concerts and special events. The casino building had an American Bandstand restaurant and nightclub for 8 years during the 1990s.[5]Harold's Club was the target of a casino heist in the 1955 feature film 5 Against the House.A large 70 by 35 foot mural of Old West pioneer settlers that was displayed in front of the casino is now on display at the Reno Livestock Events Center, about 2 miles from the old casino location. The mural was designed by Theodore McFallon and constructed by Sargent Claude Johnson.[6]
Opened 1935, closed 1995, demolished 1999
History:Harold's Club casino was established in 1935 by Harold S. Smith Sr. (1910-1985) and his brother, Raymond A. Smith. Soon afterwards, their father, Raymond I. ("Pappy") Smith (1887-1967), was appointed general manager and became the public face of the casino.[1] The casino expanded b...y buying adjacent Virginia Street properties. Harold's Club constructed a seven-story building as part of the casino, but never had a hotel on the property. Pappy Smith developed a marketing campaign that made the casino famous, using more than two thousand billboards across the United States advertising "Harold's Club or Bust", often written on a Conestoga wagon.[2][3](By the 1970s, most of the billboards had been taken down because of the Highway Beautification Act.[4])Harold's Club was sold to Howard Hughes' Summa Corporation in 1970 for $11.5 million. In December 1994, the casino was sold to Gamma International Ltd. and closed three months later. The casino was then sold to Harrah's Reno in 1999 and demolished. The property is now an outdoor plaza for concerts and special events. The casino building had an American Bandstand restaurant and nightclub for 8 years during the 1990s.[5]Harold's Club was the target of a casino heist in the 1955 feature film 5 Against the House.A large 70 by 35 foot mural of Old West pioneer settlers that was displayed in front of the casino is now on display at the Reno Livestock Events Center, about 2 miles from the old casino location. The mural was designed by Theodore McFallon and constructed by Sargent Claude Johnson.[6]
