RARE MOVIE AD MAT THE PRIDE AND THE PASSION SINATRA GRANT PRESSBOOK OOK
Item History & Price
| Reference Number: Avaluer:8579935 |
DIMENSIONS= APPROXIMATELY 7" X 9.75"
ONE SHEET, A TOTAL OF 6 DIFFERENT SIZED ADS.
*THIS MAT IS IN EXCELLENT SHAPE AND CONDITION FOR IT'S AGE--YOU WON'T FIND ONE AS NICE AS THIS (IF YOU CAN EVEN FIND ANOTHER ONE)!!
DON'T MISS OUT ON THIS UNIQUE PIECE OF MOVIE HISTORY! YOU COULD FRAME ONE OR TWO ADS AND GIVE THE REST AS GIFTS OR RESELL THEM. THEY COULD ALSO BE USED FOR REPRINTING, ALTHOUGH I DON'T KNOW THE BEST WAY(S) TO DO SO. I HAVE MANY MORE AD MAT MOLDS & PR...INTS FROM THE EARLY 1950'S-LATE 1960'S, BUT HAVEN'T HAD TIME TO LIST MANY IN THE LAST 3 YRS. SEND ME A MSG IF YOU ARE LOOKING FOR A SPECIFIC TITLE AND I CAN TRY TO LOCATE IT FOR AUCTION, THANKS!
WHAT THE HECK IS AN AD MAT AND WHY IS IT RARE?
A MOVIE AD MAT OR WOOD "ADVERTISING MAT" IS AN AWESOME PIECE OF MOVIE HISTORY AND IS VERY HARD TO FIND IN TODAY'S MARKET. THEY WERE SENT BY THE PRODUCTION STUDIOS TO DRIVE-IN THEATERS ALONG WITH A BLACK AND WHITE PRINT SHOWING WHAT THE ADS LOOKED LIKE. THE DRIVE-IN THEATERS THEN SENT THE MATS TO PRINTERS FOR ADS IN NEWSPAPERS AND FOR THEIR OWN ADVERTISING. MOST OF THESE MATS WERE USED AND DESTROYED OR DISCARDED. THIS STYLE OF PRINTING, WHERE A LEAD BASED INK WAS POURED INTO THE MOLD/ MAT, WAS PHASED OUT BY THE LATE 1960'S. THEY ARE MADE OUT OF A WOOD FIBER/ CARDBOARD-LIKE MATERIAL AND THE COLOR OF MOST OF THEM IS MANILLA OR A LIGHT BROWN.
MOST OF THESE MATS CONTAIN SMALLER ADS THAT ARE NOT AVAILABLE TODAY BECAUSE THEY WERE HANDDRAWN AND NOT USED FOR THE REGULAR SIZED POSTERS. THE DETAIL AND ARTWORK OF THESE MATS ARE JUST INCREDIBLE! PICTURES ALONE DO NOT DO THEM JUSTICE. I PROMISE THAT THE MAJORITY OF THESE AD MAT MOLDS ARE ONE-OF-A-KIND GEMS YOU WON'T FIND ANYWHERE ELSE!
CHECK OUT MY OTHER LISTINGS FOR MORE RARE AD MATS MOLDS AND AD MAT PRINTS! ALL OFFERS CONSIDERED ON BUY-IT-NOW LISTINGS. PLEASE BE PATIENT WITH SHIPPING TIME. THANKS FOR LOOKING AND HAVE A GREAT DAY!
