1922 French Art Deco Pochoir Gazette Du Bon Ton THAYAHT Vintage Rare Futurist
Item History & Price
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ITEM: This is a fine art pochoir, dating to 1922 by THAYAHT showing a smoking flapper wearing a spectacular gown by Madeleine Vionnet. THAYAHT was the pseudonym of Ernesto Michahelles, an Italian-born designer and artist who became strongly associated with the Futurist movement of the 1930s. In the 1920s, he was the graphic artist for Madeleine Vionnet and his work for Gazette du Bon Ton entirely illustrates her designs. THAYAHT’s style begins to fuse the bold geometrics of Deco architecture into the more abstract representations of Cubism.
This comes from the pages of the Gazette du Bon Ton, a hugely influential fashion magazine published between November 1912 and December 1925 (with a break during World War I) by Lucien Vogel. This magazine published the latest fashion styles aiming at an exclusively elite market available only to subscribers. Vogel established contracts to represent the fashions of a number of well-known fashion houses including that of Paul Poiret, Jacques Doucet, Worth, Paquin Beers, and Lanvin. Alongside this the magazine included theatre reviews and essays. In the first edition Vogel said ‘The clothing of women is a pleasure for the eye that cannot be judged inferior to the other arts’. To illustrate the designs of the fashion houses he employed the most prominent avant-garde artists and the plates produced in richly hand-coloured stencil technique of Pochoir that defined the Art Deco illustration style. The illustrations did not just represent the fashion designs but placed them in settings reflecting modern lifestyles and interiors. Many of the artists later went on to work for important American magazines such as Vogue and Harper’s Bazaar. This piece is perfect for framing.
Measures 7.5" x 9.75"
CONDITION: Near fine trimmed condition with general storage/handling wear around the edges and corners. Reinforced with paper tape on verso.This will frame beautifully! Please use the included images as a conditional guide.
