Vintage Charles Atlas ' Health & Strength ' Full Set: Body, Health & Exercise Plan
Item History & Price
Original Vintage Charles Atlas - 'Health & Strength', full set of health & exercise plans
13 editions in total, 1 to 12 plus, single daily edition.
Very rare, to find a complete set and a great piece of 1930’s social history.
Good condition for age, with only minor fading, marks, creases, wear and discolouration.
Originally from Acri Italy, the young Angelo Siciliano (as he was formally known) transformed his life from a skinny weakling into a household name by creating t...he incredibly popular training manual “Health & Strength by Charles Atlas” which involved resistance training using only your own muscles.
He pioneered the way in terms of delivering a unique program that changed the world of fitness at the time. His easy to follow guides, along with a nutrition plan and “how to live guide” paved the way for building weak men and women all across the world into strong and healthy individuals.
His plans offered 1 on 1 support and mentoring to all of his clients. Suggesting they should write to him for progress checks and updates. Much like we do in social media today. He was not only a marketing phenomenon but also an image of health and support guide for people the world over, and this is his story:
Charles Atlas (born Angelo Siciliano; October 30, 1892 – December 24, 1972) was an Italian-American bodybuilder best remembered as the developer of a bodybuilding method and its associated exercise program which spawned a landmark advertising campaign featuring his name and likeness; it has been described as one of the longest-lasting and most memorable ad campaigns of all time.Atlas trained himself to develop his body from that of a "scrawny weakling", eventually becoming the most popular bodybuilder of his day. He took the name "Charles Atlas" after a friend told him that he resembled the statue of Atlas on top of a hotel in Coney Island and legally changed his name in 1922. He marketed his first bodybuilding course with health and fitness writer Dr. Frederick Tilney in November 1922. The duo ran the company out of Tilney's home for the first six months. In 1929, Tilney sold his half of the business to advertising man Charles P. Roman and moved to Florida. Charles Atlas Ltd. was founded in 1929 and, as of 2020, continues to market a fitness program for the "97-pound weakling" (44 kg). The company is now owned by Jeffrey C. Hogue. Angelo Siciliano was born in Acri, Cosenza, on October 30, 1892. Angelino, as he was also called, moved to Brooklyn, New York, in 1903, and eventually became a leather worker. He tried many forms of exercise initially, using weights, pulley-style resistance, and gymnastic-style calisthenics. Atlas claimed that they did not build his body. He was inspired by other fitness and health advocates who preceded him, including world-renowned strongman Eugen Sandow and Bernarr MacFadden (a major proponent of "Physical Culture"). He was too poor to join the local YMCA, so he watched how exercises were performed, then performed them at home. He attended the strongman shows at Coney Island, and would question the strongmen about their diets and exercise regimens after the show. He would read Physical Culture magazine for further information on health, strength, and physical development, and finally developed his own system of exercises which was later called 'Dynamic Tension', a phrase coined by Charles Roman.A bully kicked sand into Siciliano's face at a beach when he was a youth, according to the story that he always told. At this time in his life, also according to the story, he weighed only 97 pounds (44 kg). According to several stories and claims, he was at the zoo watching a lion stretch when he thought to himself, "Does this old gentleman have any barbells, any exercisers? ... And it came over me. ... He's been pitting one muscle against another!" None of the exercises in the Dynamic Tension course could be attributed to how lions use their bodies. Other exercise courses of the time contained exercises similar to Atlas's course, particularly those marketed by Bernarr McFadden and Earle E. Liederman.Bernarr MacFadden, publisher of the magazine Physical Culture, dubbed Siciliano "America's Most Handsome Man" in 1921, and "Americas Most Perfectly Developed Man" in a 1922 contest held in Madison Square Garden. He soon took the role of strongman in the Coney Island CircusSide Show. Nowhere did Atlas win a title proclaiming him to be the world's most perfectly developed man.In 1922, 30-year-old Siciliano officially changed his name to Charles Atlas, as it sounded much more American. He met Dr. Frederick Tilney, a British homeopathic physician and course writer who was employed as publisher Bernarr MacFadden's "ideas man". Atlas and Tilney met through MacFadden, who was using Atlas as a model for a short movie entitled "The Road to Health". Atlas wrote a fitness course and then asked Tilney to edit it. Tilney agreed and Atlas went into business in 1922. Atlas' "Dynamic Tension" program consists of twelve lessons and one final perpetual lesson. Each lesson is supplemented with photos of Atlas demonstrating the exercises. Atlas' lesson booklets added commentary that referred to the readers as his friends and gave them an open invitation to write him letters to update him on their progress and stories. Among the people who took Atlas' course were Max Baer, heavyweight boxing champion from 1934 to 1935; Rocky Marciano, heavyweight boxing champion from 1952 to 1956; Joe Louis, heavyweight boxing champion from 1937 to 1949; British heavyweight weightlifting champion and Darth Vader actor David Prowse; and Allan Wells, the 1980 Moscow Olympic Games 100 meter champion.
13 editions in total, 1 to 12 plus, single daily edition.
Very rare, to find a complete set and a great piece of 1930’s social history.
Good condition for age, with only minor fading, marks, creases, wear and discolouration.
Originally from Acri Italy, the young Angelo Siciliano (as he was formally known) transformed his life from a skinny weakling into a household name by creating t...he incredibly popular training manual “Health & Strength by Charles Atlas” which involved resistance training using only your own muscles.
He pioneered the way in terms of delivering a unique program that changed the world of fitness at the time. His easy to follow guides, along with a nutrition plan and “how to live guide” paved the way for building weak men and women all across the world into strong and healthy individuals.
His plans offered 1 on 1 support and mentoring to all of his clients. Suggesting they should write to him for progress checks and updates. Much like we do in social media today. He was not only a marketing phenomenon but also an image of health and support guide for people the world over, and this is his story:
Charles Atlas (born Angelo Siciliano; October 30, 1892 – December 24, 1972) was an Italian-American bodybuilder best remembered as the developer of a bodybuilding method and its associated exercise program which spawned a landmark advertising campaign featuring his name and likeness; it has been described as one of the longest-lasting and most memorable ad campaigns of all time.Atlas trained himself to develop his body from that of a "scrawny weakling", eventually becoming the most popular bodybuilder of his day. He took the name "Charles Atlas" after a friend told him that he resembled the statue of Atlas on top of a hotel in Coney Island and legally changed his name in 1922. He marketed his first bodybuilding course with health and fitness writer Dr. Frederick Tilney in November 1922. The duo ran the company out of Tilney's home for the first six months. In 1929, Tilney sold his half of the business to advertising man Charles P. Roman and moved to Florida. Charles Atlas Ltd. was founded in 1929 and, as of 2020, continues to market a fitness program for the "97-pound weakling" (44 kg). The company is now owned by Jeffrey C. Hogue. Angelo Siciliano was born in Acri, Cosenza, on October 30, 1892. Angelino, as he was also called, moved to Brooklyn, New York, in 1903, and eventually became a leather worker. He tried many forms of exercise initially, using weights, pulley-style resistance, and gymnastic-style calisthenics. Atlas claimed that they did not build his body. He was inspired by other fitness and health advocates who preceded him, including world-renowned strongman Eugen Sandow and Bernarr MacFadden (a major proponent of "Physical Culture"). He was too poor to join the local YMCA, so he watched how exercises were performed, then performed them at home. He attended the strongman shows at Coney Island, and would question the strongmen about their diets and exercise regimens after the show. He would read Physical Culture magazine for further information on health, strength, and physical development, and finally developed his own system of exercises which was later called 'Dynamic Tension', a phrase coined by Charles Roman.A bully kicked sand into Siciliano's face at a beach when he was a youth, according to the story that he always told. At this time in his life, also according to the story, he weighed only 97 pounds (44 kg). According to several stories and claims, he was at the zoo watching a lion stretch when he thought to himself, "Does this old gentleman have any barbells, any exercisers? ... And it came over me. ... He's been pitting one muscle against another!" None of the exercises in the Dynamic Tension course could be attributed to how lions use their bodies. Other exercise courses of the time contained exercises similar to Atlas's course, particularly those marketed by Bernarr McFadden and Earle E. Liederman.Bernarr MacFadden, publisher of the magazine Physical Culture, dubbed Siciliano "America's Most Handsome Man" in 1921, and "Americas Most Perfectly Developed Man" in a 1922 contest held in Madison Square Garden. He soon took the role of strongman in the Coney Island CircusSide Show. Nowhere did Atlas win a title proclaiming him to be the world's most perfectly developed man.In 1922, 30-year-old Siciliano officially changed his name to Charles Atlas, as it sounded much more American. He met Dr. Frederick Tilney, a British homeopathic physician and course writer who was employed as publisher Bernarr MacFadden's "ideas man". Atlas and Tilney met through MacFadden, who was using Atlas as a model for a short movie entitled "The Road to Health". Atlas wrote a fitness course and then asked Tilney to edit it. Tilney agreed and Atlas went into business in 1922. Atlas' "Dynamic Tension" program consists of twelve lessons and one final perpetual lesson. Each lesson is supplemented with photos of Atlas demonstrating the exercises. Atlas' lesson booklets added commentary that referred to the readers as his friends and gave them an open invitation to write him letters to update him on their progress and stories. Among the people who took Atlas' course were Max Baer, heavyweight boxing champion from 1934 to 1935; Rocky Marciano, heavyweight boxing champion from 1952 to 1956; Joe Louis, heavyweight boxing champion from 1937 to 1949; British heavyweight weightlifting champion and Darth Vader actor David Prowse; and Allan Wells, the 1980 Moscow Olympic Games 100 meter champion.
